VINPROM- ROUSSE

About us


The Rousse winery was set up as part of the state spirits monopoly in 1948. The contemporary plant was built in 1967. Vinprom Rousse was privatised in 1998 and Seabord Coropration became owner of 96% of the shares. The multinational company invested in grape growing, wine making, quality control system and information technology.

To gain a competitive edge and be adequate in the processes of consolidation in the international wine industry, in 2001 Vinprom Rousse merged with the innovative Bulgarian producer and trader Domaine Boyar. The new company Boyar Estates is now the largest producer of Bulgarian wine in the country and abroad.


One of the most important investment programmes of Seaboard Corporation was focused on backward integration into grape growing. The viticultural project envisaged creation of 228 ha. vineyard of a "New World" type. The terrain is in the municipality of Nova Zagora, the Thracian Valley Viticultural and Wine Region. Planting of the first 20 ha. Merlot was completed in 1999. The company is planning an expansion of the existing plot. Since 2000 consultancy on the vineyard matters is entrusted to the acclaimed Australian viticultural consulting company "Di Davidson Viticultural Consulting".

Vinprom Rousse is the first Bulgarian winery to acquire the ISO 9002: 1994 certificate. We also have CMI "Golden Certificate" for the vinification and bottling of wines. We produce wine of the following grape varieties: Chardonnay, Muscat Ottonel, Sauvignon Blanc, Dimiat, Rikat, Merlot, Cabernet Sauvignon and Gamza.

We are currently increasing the percentage of wines bottled with artificial stoppers as we want to eliminate the possibility of cork tain in our wines. This decision was taken after careful research of world practices. Synthetic materials are harmless to consumers' health and they do not have any influence on wine taste.





Export markets: UK, Holland, Germany, Denmark, Czech Republic, Russia and the Baltic states, USA and Canada, Japan